Four Christmas's of Give & Take

BikeHut opened in the spring of 2003 - this is Christmas number four. It surprises me still that we meet new people everyday who've never heard of us. I suppose that's a good thing really as we're introducing more people to the bicycle and the joys of riding them - philosophically speaking. From the business perspective we're making new customers everyday. That's good for business. Not many can say that. (Telkom comes to mind). It's very encouraging of course when newcomers arrive having been referred by someone whose enjoyed their experience of shopping at the BikeHut. That means we're getting something right. Maybe not all the time but we're giving it out best shot and it's great to know that it's working.

Welcoming new people and making them loyal customers are certainly two different things. When someone walks in the door it's potentially the beginning of a relationship and like all good relationships requires reciprocity. If one gives and the other takes things just never work out. It's not a matter of "we take your money". You also get something in return. Hopefully a bike or some new kit. Afterall that's the way we make our living. The exchange of currency for a item or service is the crude nature of all business - not just bicycle shops.

Relationship is about give and take on both sides. Even in an environment like ours there are customers who've become friends and others we've never seen more than once. We love it when people come hangout to see what new goodies are in or just to shoot the breeze. Heck - we love that! How it all works out I certainly don't know, but one thing's for certain, bargain hunters don't make loyal customers. Don't use us to find out what bike suits you and then buy it somewhere else 'cos "they" gave you a discount. Think longterm - will the place you bought the bike from be a part of your future riding experience? We know you'll be back wanting us to take care of your new bike for you - which is a bit of a slap in the face and a kiss on the other cheek really. A paradox of business that we must unhappily live with. So next time you're around BikeHut way drop by and get to know us. It's going to be great!